The power of text messaging is growing.
The open rate is around 95%, the read rate is 98% and SMS is read within 3 minutes of being received.
Compared to email, the difference is huge.
Emails have just 20% open rate and 22% read rate.
Here’s the skinny on how it works…
- Customers text a special keyword to a “shortcode” or short phone number (usually 5 or 6 digits). A keyword is unique to your business and represents it’s own SMS marketing list.
- After that text is sent, the customer receives an automated response back called an “auto reply”. This reply usually contains a thank you, some type of reward for joining, and instructions on how to opt out, should they choose to. The customer’s number is then also added to an SMS marketing database for that particular keyword.
- Now when business is slow or you need to get the word out about a specific promotion or event, you can instantly send a mass text message to the entire list of customers who have subscribed.